Advanced Reporting & Data Analysis
Go Beyond Traditional Web Analytics with BroadcastMed’s mDNA™Reporting
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Optimize the Effectiveness of your Physician Outreach Efforts
BroadcastMed's mDNA™ Reporting, powered by our proprietary MD-ID™ tracking technology, goes beyond traditional web analytics to show you the exact identities and digital behavior of those health care professionals (HCPs) engaging with your website. Our new enhanced data system demonstrates tangible ROI from physician marketing initiatives by identifying leads for referrals and sales.
- Visualize Individual HCP Actions Taken
- mDNA™ Funnel Reports provide visibility into each physicians' digital journey across all your web properties
- Identify the Content that Matters Most
- Enhanced MD-ID™ monitoring provides you with a better understanding of what physicians are looking for
- Access to HCP Data at Your Fingertips
- The mDNA™ Expanded Profile Analysis tool provides you with a 360-degree view of an individual HCP's profile
Complete Features List
Feature
Standard
Advanced
Premium
Real-time Web Analytics
View industry standard website metrics updated in real-time
View industry standard website metrics updated in real-time
Proprietary Site Engagement Scoring
Built-in industry benchmarks on website performance
Built-in industry benchmarks on website performance
Visitor Metrics
Visits, Return Visits, Pageviews, Bounce Rate, etc.
Visits, Return Visits, Pageviews, Bounce Rate, etc.
Media Engagement Metrics
Video Plays, Play Rate, Finish Rate, etc.
Video Plays, Play Rate, Finish Rate, etc.
Syndication Metrics
View engagement metrics for your content featured on BroadcastMed.com
View engagement metrics for your content featured on BroadcastMed.com
Exportable data
Export any data accesible via your web analytics dashboard
Export any data accesible via your web analytics dashboard
Customer support from BroadcastMed experts
A full team available to assist with any content creation, management, & promotion needs
A full team available to assist with any content creation, management, & promotion needs
mDNA™ Asset Analysis
View users by asset engagement
View users by asset engagement
-
mDNA™ User Profile Analysis
View individual user engagement across entire website
View individual user engagement across entire website
-
mDNA™ Engagement Tier Anlaysis
View users by engagement level using a custom date range
View users by engagement level using a custom date range
-
mDNA™ Funnel Report
Monthly tiered prospect funnel report for lead analysis
Monthly tiered prospect funnel report for lead analysis
Custom Tier 1 prospect action
Custom Tier 1 prospect action
Completely customizable tiers
Cloud Hosted Monthly Reports
Reports delivered monthly to a specified cloud-hosted site
Reports delivered monthly to a specified cloud-hosted site
Google Drive or Sharepoint
Google Drive or Sharepoint
Expedited delivery to a site of your choosing
Year In Review Executive Presentation
A comprehensive report highlighting top-level campaign success metrics
A comprehensive report highlighting top-level campaign success metrics
-
Custom Reporting Hours
Support for generating any additional reports needed
Support for generating any additional reports needed
10
30
Unlimited
Seats
User accounts for on-demand access to real-time, industry-leading reporting platform
User accounts for on-demand access to real-time, industry-leading reporting platform
1
5
15+
